We provide embedded fractional COO leadership and end-to-end operational support — without the cost or commitment of a full-time hire.
We don’t just advise — we roll up our sleeves, stabilize, execute, and lead.
Our work begins with a full operational audit to uncover what’s working, what’s not working, and identify high-priority solutions.
From there, we develop a tailored roadmap that aligns your systems, people, and strategy — so your business runs smoother, smarter, and stronger.
Support is always customized to your stage and challenges.
We embed where the pressure is highest — operations, marketing, brand strategy, finance, HR, and beyond — building what you need to scale sustainably.
Rio Callans
Founder & Principal Fractional COO
I’ve spent 15+ years turning founder vision into structured success. From building the brands and systems across legacy beauty and conscious-commerce fintech — to running my own wellness company for nearly a decade, learning firsthand the weight founders carry when they’re doing it all.
Today, I advocate for founders building companies that will shape the world future generations grow up in. I help them translate vision into smooth operations, create alignment between their values and their systems, and build teams they can trust — so they can scale without losing sight of why they started.